Lincoln 'Emm-Kay'?

This thread will die quickly, I prophesy, and rightly so. It's not a huge deal, but I've hit the limit of times I can see a commercial advertise the new Lincoln MKZ - that's pronounced Emm-Kay-Zee, mind you, not 'Mark Z,' which would be nonsensical for rather more forgivable reasons. What sort of goose shit is this? What will we endure next? Chevrolet Camaro 'SSSSSSssssssss?' Bumwuw M3s? If you think you folks across the pond are safe from this phoenetic gut-punch, wait until your children present a class report on the Battle of Britain and get sent home with a letter from the teacher saying how they told a class about all the different 'Emm Kays's of Spitfire'ses's'' wot saved tha umpire from Hi-Liter.' Then who will the asshole be? What we do is simple. We nip it. We nip it in the bud. I've already sent my E-mail to GM. It reads "Emm Kay Zee. MKZ? WTF? What Would Bob Lutz Do - WWBLD?" Quick. To the point. Won't make a damn bit of difference except maybe to my blood pressure. I say everybody should follow suit. I'm sending another, probably more lengthy and erudite E-mail tomorrow. We've had Lincolns in the states — and not too long ago, mind you — continuing the Mk. (mark) name. The Mk. 7 and Mk. 8 springs to mind, though I believe the later's badge read 'Mark 8.' Weeping Jesus. Maybe instead of UCP members teaming up to design a supercar, we should gang up and form our own halfway-****ing-sensible culture where these travesties would be punished.